Haul Queens

Okay if you have read any of my blogs, you know about all the possibilities of the Internet. I have talked a lot about internet and companies, but last Saturday I read an interesting article about a haul on YouTube. A what? A haul on YouTube, you haven’t heard of it?

Showing your purchases
Telling about your newest purchases and showing this to the whole world by placing the movie on YouTube. Especially young girls really use this possibility by showing their new clothes and make up, as if they are telling about it to a friend. Other girls tell about their experiences with certain products. These girls started their own YouTube channel and tried to get as much followers and views as possible. When I read about these new trend I could not imagine it was a big deal. Some of these girls have more than a million views of one video and thousands of followers.

Marketing?
Make up and clothes companies must have noticed these development. When we are talking about a lot of numbers, they are starting to think of marketing strategies. A few girls receive free products to experiment and of course tell about it online. You still think you would not want to be a haul queen? I can tell you about two sisters from America. Blair and Elle Fowler started their own YouTube channel for fun are now called Haul Queens and have their own agent. They really have an influence on potential shoppers. After they have praised a Guess watch, the website of Guess was crashed. A perfect combination of shopping and technology. Something that according to psychologist are features of the generation Y (born somewhere between 1970 and 2000).

Dark side
Unfortunately some companies offers these girls money for a positive review on YouTube. This damages the sincerity and honesty, but it is hard to control what’s true. Offering girls free clothes is questionable too. What started as a fun idea, has became a new marketing tool.

I am wondering why these videos are often viewed. Teenage girls telling other girls about new clothes and make up. It seems a bit superficial… Although, a lot of people nowadays write or tell about what they like. Blogs and movies about strange hobbies can be found all over het internet. Why wouldn’t these girls tell us about what they like? Maybe I have to start a YouTube channel, I might earn some money ;-) What do you think?